PLAY
Play is a set of four guidebooks designed for children (K-2nd Grade) and caregivers to engage with while exploring the exhibition space. Included in the guidebooks are illustrated icons and fun activities designed to elevate the philosophy of Play. The guidebooks, toys, and interactive exhibition space encourage children to embark on their sense of creativity and imagination. From research, we discovered that improvisational play builds early childhood development, intuitive problem-solving, self-learning, and creative thinking.
Along with the guidebooks is a cohesive exhibition space, sponsored by the museum für Gestaltung Zürich, that displays a collection of International and influential toy designers who embodied reductive and foundational principles. Our team produced tangible 3D-printed toys, packaging, stamps, stickers, and touch points that elevated the brand. Additionally, we created a wayfinding and pictogram system that utilized the reductive, geometric, and primary elements of our researched International designers.
Gold Addy Award for Museum Exhibit
The American Advertising Awards Student Division is the first of a three-tier, national competition, striving to recognize and reward students for their creative excellence in the art of advertising. Play was awarded the Gold Addy for Museum Exhibit.
BY: ETHAN WRIGHT, ELLIE GRAMM, JACKSON KNIGHT, REBEKAH SMITH