PLAY

Play is a set of four guidebooks designed for children (K-2nd Grade) and caregivers to engage with while exploring the exhibition space. Included in the guidebooks are illustrated icons and fun activities designed to elevate the philosophy of Play. Along with the guidebooks is a cohesive exhibition space, sponsored by the museum für Gestaltung Zürich, that displays a collection of International and influential toy designers who embodied reductive and foundational principles.

The guidebooks, toys, and interactive exhibition space encourages children to embark on their sense of creativity and imagination. From research, we discovered that improvisational play builds early childhood development, intuitive problem solving, self-learning, and creative thinking.

The purpose of our guidebooks and exhibition space is to demonstrate the significance that diverse, multicultural play has on children by inviting them into an inclusive space of creative exploration. The joyful moments of wonder are discovered through the enthusiasm of play. Our team produced tangible 3D-printed toys, packaging, stamps, stickers, and touch points that elevated the brand. Additionally, we created a wayfinding and pictogram system that utilized the reductive, geometric, and primary elements of our researched International designers.