DEPARTMENT
SCSA_A+D
PROJECT TYPE
Brand Identity
AWARDS
Silver Judge’s Award
Peer Medalist for Identity Design
Greenville Chorale
Originating in 1961, The Greenville Chorale is Upstate South Carolina’s premier symphonic chorus. The multi-talented group of over 150 trained vocalists performs choral masterworks with the mission of reaching the community and bringing the power of live performance art to as many people as possible.
In collaboration with The Greenville Chorale, this project set out to create a new brand identity for the chorale - one that would bring uniformity into its existing elements— presented to a panel.
OUTCOME